Blink
Built a bold brand, animated website, and sleek social presence to position Aureus as a leading AI-driven B2B disruptor in Dubai.
introduction
Aureus came to us with more than just a concept — they came with a mission to disrupt Dubai’s B2B landscape through cutting-edge AI solutions and the unmatched expertise of their founders. What they needed was a brand presence as forward-thinking, confident, and technically sharp as the services they offered.
We began by defining their visual language from the ground up, starting with a bold new name and a logo that subtly referenced both financial growth and Roman legacy — three stacked coins forming a rising bar chart. From there, we designed a brand identity that was sleek yet powerful, pairing deep greens with accents of gold to represent both innovation and trust.
To bring their digital presence to life, we developed a dynamic, animation-rich website that feels as intelligent and seamless as the systems they build. Every interaction was carefully crafted to embody polish, precision, and potential. Today, Aureus doesn’t just talk innovation — they look it.
May 6, 2025
Creative Direction
Brand Strategy
Visual Identity Design
Content Creation
Social Graphics Design
Company Profile Design
branding
Blink’s identity was crafted to radiate elegance, clarity, and transformation — a reflection of the very light it specializes in. The name itself was born from the idea of swift illumination, capturing both the speed and subtlety with which Blink enhances its surroundings.
The visual identity centers around sophistication: a chandelier-inspired logo that balances modernity with timeless grace, and a palette of deep contrasts — rich darks paired with luminous whites and golds — echoing the drama of light and shadow. Every detail is intentional, designed to mirror Blink’s mission to elevate interiors with high-end lighting experiences.
From brand voice to visual tone, Blink’s identity positions it as Dubai’s foremost authority in contemporary lighting — refined, innovative, and unmistakably bold.
website
social media
