Light of Sakina
A serene, visually rich commercial for Light of Sakina’s Ramadan launch, capturing their brand’s spiritual essence and driving strong engagement online.
final video
01/ what they wanted
Crafting a Spiritual Journey Through Visual Storytelling
Light of Sakina approached us to create an editorial-style commercial in preparation for their Ramadan launch, which was just one month away.
They requested a spiritual and emotional video set in the desert, designed to highlight how their products could transport customers on a meaningful journey.
The brief included:
- A desert shoot location
- Model casting
- A focus on visual storytelling with minimal dialogue
- And an elegant,serene atmosphere
February 28, 2025
Creative Direction
Scriptwriting
Shooting
Filming
02/ what we produced
Desert Beauty and Brand Elegance in Every Frame
We began by developing a detailed moodboard to align on the visual tone and style.
After scouting desert locations that matched their vision, we cast professional models and launched a full pre-production process, including capturing rough reference shots to fine-tune the creative direction with the client.
Once approved, our 5-person crew headed into the Dubai desert, where we executed the shoot during the peak summer heat.
Despite the challenging conditions, we delivered a sleek, emotional, and visually stunning commercial, staying true to the brand’s spiritual essence — using light storytelling and rich visuals without heavy narration.
shot gallery
03/ what they said
“I’m in love with this! It’s exactly what I dreamed of. So beautiful, emotional, and elegant. Mashallah, the team did such a good job!”
Emotional Engagement and Online Success
The Light of Sakina team was extremely pleased with the final video, praising how faithfully it captured their intended vision.
The commercial was posted on Instagram, where it garnered over 10,000 views and strong engagement, reinforcing the emotional connection they sought to create with their audience.